There are many factors that determine the success of your cryptocurrency and token promotion. What you say, who you say it to, when you say it and how often can all impact the outcome. One thing is for sure—marketing requires dedication and careful strategy if it is to be successful. So, how do we keep our crypto promotion growing? Let’s take a look at these tips to help make sure your crypto marketing lasts long-term.
1) Be Authentic:
It’s ok to be passionate about what you’re promoting but don’t be inauthentic with your message or information as that will create a bad reputation for not only your company but also the entire cryptocurrency industry in general.
2) Social Media
Social media is a great way to promote yourself and your cryptocurrency. Make sure you are active on the major platforms like Facebook and Twitter. Don’t just use social media for promotion though, interact with people and be a part of the community.
3) Press Releases
Press releases are a great way to reach out to the media directly while offering something of value in return. If you’re able to offer them an exclusive scoop or breaking news, they are much more likely to support your efforts. When approaching news sources, make sure you are prepared with all the information they may need from an angle that makes sense and will gain them attention. Click here.
4) White Paper
The white paper can make people feel confident when they see that you have taken the time to put in the work and have something to show for it. White papers are a great way to give people an insight into what you’re proposing without giving away too much of your own strategies.
5) Event Planning
Attending events can be a fun way to network with others involved in cryptocurrency and also meet potential investors on equal terms. Events are a great opportunity for you to share suggestions, tips, advice or answer questions about what you’re offering.
6) Paid Marketing/Ads
Paid advertising can be a great way to promote yourself or even your business or company in an effective manner. You can reach people in a variety of ways like online, radio, print and mobile. Paid marketing with seo is great if used correctly and can boost your credibility. There are however a lot of scams currently in the cryptocurrency industry with people buying fake likes and bot followers so don’t fall into the trap of paying for fake hype.
7) Content Creation
Creating content is a great way to keep people interested in your crypto service. Whether this is video, podcast or an online blog, it’s a great way to increase your popularity and let people know more about what you’re doing. Blogs, videos, articles and interviews are all great ways to share your ideas or build your reputation. The more you interact with others, the more likely they will be to be interested in what you have to say.
8) Community Building
Building an active community all working towards a common goal can be a great way to gain support and help others who may find what you’re offering useful. None of us are in this alone and you could very well end up with a group who will gladly help promote your cryptocurrency. A strong community is vital for the growth and development of cryptocurrency. A way to build this community is by offering incentives, such as giveaways or contests. If people feel like they have a stake in what you’re promoting, they will feel more involved and invested in it as well.
9) Influencer Marketing
Influencer marketing of ICO is a great way to gain more attention from people who have followers. By purchasing influencers to share your brand, you are getting their audience on board with yours as well. Influencers are people in the cryptocurrency industry that have large followings and are thought of as leaders. They often provide unbiased information, advice and are someone that can share your message with a large audience.
10) Launch Events/Meetups
An event is a great way to connect with others and find new investors. The more you’re involved in crypto, the more likely they will be to invest in your coin as they see you are reliable. As well as an opportunity to meet and greet those who share similar interests to yourself, an event will also enable you to talk about the progress of your coin or ideas for new products.
Summary:
Crypto marketing is something that you have to be dedicated to in order to have it work for you. It takes time, effort and a lot of thought but most importantly dedication. The cryptocurrency marketing world is one that is constantly changing. While there isn’t a guidebook, with the right tools, you can be successful at promoting your currency. The more you practice, the more likely you will succeed and make an impact on the industry as a whole.
